In this post, I will introduce you to the best SEO reporting tools to generate an in-depth SEO report for your website.
In the online world, SEO is the reigning king. Yes, you can shell money in paid ads for more visibility, but long-term growth is only possible with precise SEO. However, SEO is a continuous process that requires constant monitoring of key matrices. You need to fine-tune them regularly to maintain the ranking.
Note: Here’s the list of the most popular SEO tools.
How can you do that? With SEO reporting, of course. But there’s a catch here – SEO includes hundreds of factors, and individually monitoring them is impossible. That’s where SEO reporting tools come in handy. With a few simple clicks, SEO monitoring tools offer you real-time insights into your website’s SEO plus the adjustments you need.
That’s why I have hand-picked the best SEO monitoring tools you can employ to generate detailed SEO reports. Explore below.
Best SEO Reporting Tools – Top Picks
For Beginners – SE Ranking, primarily for its simplicity, low cost, and thorough SEO report.
For Professionals – Semrush, primarily for its powerful attributes encompassing every SEO detail. There’s a free plan for those reluctant to commit full-time.
Top 11 SEO Reporting Tools: In a Nutshell (2024)
- Semrush – Powerful site audit tool for more experienced SEO professionals.
- Woorank – Simple, free, and detailed.
- Google Search Console – Allow instant insight into key SEO vitals.
- Google Analytics – Particularly suitable for evaluating engagement on the website.
- SE Ranking – Low-priced SEO suite with powerful site audit functionality.
- Siteliner – More adept to gauge on-page SEO factors.
- Ahrefs – Expensive no doubt, but a heavy-duty SEO tool with an unmatched site audit and SEO reporting features.
- Screaming Frog – Particularly fitting for those well-versed in technical SEO.
- Ubersuggest – Beginner-friendly SEO reporting tool suitable for small-time agencies and SEO neophytes.
- Moz Pro – All-in-one SEO tool suitable for everyone who are into SEO.
- Raven Tools – Best for creating white-label reports and sharing them with your clients.
Here’s a mini-review of these SEO reporting tools listed below.
1. Semrush
Semrush is indeed a leader in the SEO tool industry. Keeping up to its name, Semrush packs features that cover every aspect of SEO. Incidentally, Semrush allows thorough site audits and SEO reporting.
If there are issues with your website’s SEO, Semrush will find them and present them in an easily readable format. It’s a tool that analyzes all possible metrics – from core web vitals to traceability, indexability, Content issues, backlink errors, CSS and JS issues, and internal linking inaccuracies. Semrush is the number one alternative to Ahrefs, but Semrush is standard with standalone features.
On top of that, you can export the reports in XLS or CSV format and enable Zapier integration to share all the insights with your SEO team easily. Besides, it has a Google Data Studio template that further simplifies SEO reporting. Although expensive, the Semrush free plan also includes an SEO report that covers upto 100 pages per audit.
Related Read: Check out these working Semrush coupon codes to save big.
What can you do with the Semrush SEO Report?
- Assess indexability and crawlability.
- Analyze content structure.
- Wean off on-page SEO errors.
- Correct backlink issues.
- Streamline link structure.
- Remove off-page SEO inaccuracies.
- Check the website’s compatibility with mobile devices.
- Evaluate the overall user experience on the website.
2. Woorank
I will begin with a free but powerful site audit and reporting tool. Woorank is fast and instantly analyzes your website to find possible weaknesses in your SEO strategy. Besides the technical side audit, Woorank also offers a detailed on-page analysis.
The functionality doesn’t end here – Woorank also includes compatibility and usability audits for various devices to offer details about users’ interaction with the website. With Woorank, you can generate detailed SEO reports covering significant aspects of your website’s SEO.
What can you do with a Woorank SEO Report?
- Analyze technical and on-page SEO.
- Remove crawling and indexing issues.
- Assess your website for mobile friendliness.
- Perform site usability audit.
- Examine performance issues on your website.
3. Google Search Console
Regarding site audits, nothing is more beneficial than extracting data directly from the source. That’s why the second SEO reporting tool that I will recommend is the search console. It’s a free yet highly detailed tool that allows valuable insights about SEO KPIs.
The best part is that the search console informs you how Google interprets your website. It allows several personalized reports, like organic traffic, user behavior, bounce and conversion rate, and more. However, the search console is pretty technical and requires some SEO know-how to utilize it to the fullest.
What can you do with the search console SEO Report?
- Analyze how your content is doing.
- Monitor and resolve server issues.
- Analyze indexing errors and rectify them.
- Examine site loading speed.
- Critical data about users’ visits to the site, bounce rate, site engagement, etc.
- Analyze the segment that is getting the most and the least traffic.
4. Google Analytics
If you want SEO insights, Google analytics is another excellent tool you can rely upon. It’s from Google; therefore, you can expect thorough reports directly from the source. Be it segmentation, bounce rate, or user visits; there’s everything to create a detailed picture of your website’s SEO.
However, like the search console, analytics to is sometimes confusing; therefore, it needs some time to adjust to all the features it offers. The best part about analytics is the powerful insights about visitors and their behavior on the website. The thing I like the most about analytics is the simplicity of keeping a tab on page views, clicks, session duration, etc.
What can you do with Google Analytics SEO Report?
- Get a grasp of traffic on your website.
- Monitor user behavior on your website.
- Measure performance metrics like URL hits, post engagements, link clicks, and more.
- Extract sessions as well as geolocation data.
- Analyze traffic based on various devices.
5. SE Ranking
SE Ranking is a low-cost SEO suit that offers countless features to revamp your SEO efforts. Its functionality covers everything from keyword research to competitor analysis. But one feature that shines bright is site audit. Incidentally, the SE Ranking suite is exceptionally detailed. It not only finds errors but also suggests how to resolve the issues.
Additionally, you can download the reports in PDF format and share them via email with others – extremely helpful if you are managing an SEO team. Interestingly, SE Ranking claims its crawlers scan 1000 pages within two minutes. While it’s not exactly accurate, however, I found SE Ranking to be fast.
What can you do with the SR Ranking SEO Report?
- Examine core web vitals.
- Analyze website security.
- Track SEO key performance metrics.
- Pin-point duplicate content.
- Find out technical errors.
6. Siteliner
Siteliner is another intuitive tool with comprehensive SEO reporting functionality. It allows a thorough scan of your site and reveals vital SEO issues that might prevent achieving top ranking in search results.
The key site optimization factors include broken links, sitemap issues, duplicate content, etc. The best thing is that Siteliner comes from the creator of Copyscape, the efficient plagiarism checker tool. Therefore is equally reliable and presents a detailed picture of website SEO.
What can you do with the Siteliner SEO Report?
- Detailed on-page SEO analysis.
- Examine broken links on your website.
- Check for duplicate content on your website.
- Find out sitemap issues if there are any.
- Assess the power page of your website.
7. Ahrefs
If Ahrefs is the favorite SEO reporting tool for big SEO agencies and established businesses with in-house SEO teams, it’s because of the immeasurable wealth of information that this comprehensive SEO suite offers.
The Authority Checker and Domain Ranking are two features that offer an instant overview of how strongly your website is positioned in search ranking. The site audit feature is equally dexterous. Once initiated, it covers every SEO aspect and presents them in charts and graph format for easy understanding. Ahrefs is the #1 one alternative to Semrush, check the detailed comparison of Ahrefs vs Semrush here.
Ahrefs site audit feature covers core vitals, internal/external links, media resources, content quality, duplicate content, response code, and so on. The only drawback is Ahrefs’ price prohibiting many from exploiting its raw power. You can know more about Ahref’s free trial here.
What can you do with Ahrefs SEO report?
- Analyze your website on over 100 plus predefined SEO issues.
- Adjust the audit setting to focus on a particular segment or the entire website.
- Check crawling and indexing issues.
- Evaluate organic traffic.
- Rectify inbound and outbound link errors.
- Clear off pagination issues, hreflang errors, duplicate contents, etc.
8. Screaming Frog
Screaming Frog is one of a kind SEO tool with exhaustive functionality. It’s a website crawler that examines several aspects of your website and presents you with an in-depth SEO report.
Being a crawler is what differentiates Screaming Frog from other tools. Its working mimics that of google; it, therefore, analyzes your website in a similar fashion. As a web crawler, it aptly finds issues such as loading errors, missing alt tags, internal redirects flaws, thin or duplicate content problems and more.
Despite its complex work, Screaming Frog is pretty simple to use. Perhaps the only downside is the frequent updates that significantly downgrade user experience.
What can you do with the Screaming Frog Seo report?
- Analyze broken links.
- Uncover site redirect issues.
- Scan MetaData errors.
- Find duplicate content.
- Review blocked URL.
- Quickly connect it with the search console or analytics to expand the scope and functionality.
9. Ubersuggest
I have to give credit to Neil Patel, who bought Ubersuggest, a keyword research tool and turned it into an outstanding SEO suite with dynamic functionality. And the best thing is it retains its simplicity and doesn’t cost a fortune.
That’s why I picked it up to include in my list of the best SEO reporting tools. Its site audit feature does a detailed analysis and presents the details in a table format that includes the impact of those SEO errors. Therefore, you can also prioritize what issues to address immediately.
Best of all, the service is freemium; you can use it without an option for any paid Plan. Also, one particularly favorable thing about Ubersuggest is its simplicity. Therefore, even if you are an SEO novice, you can quickly generate a detailed report for your SEO project.
What can you do with the Ubersuggest SEO report?
- Analyze content structure.
- Find out on-page SEO discrepancies.
- Eliminate broken and blocked pages.
10. Moz Pro
Moz is another great SEO tool that can help you improve the ranking of your pages on search engines. With Moz pro, you can find better keyword opportunities, track the rankings of your pages, audit your websites, optimize your pages with a page optimization score, find link opportunities, and create custom reports for your clients.
You can use Moz pro to find any broken links, analyze your competition, and analyze the backlinks of your websites. Its keyword database includes over 500K keywords, and for every keyword, you can analyze who is ranking in the first position and analyze their content directly from there. You can also use its crawl feature to find any technical issues your website might be facing.
What can you do with a Moz Pro SEO Report?
- Analyze your website’s SEO performance.
- Find technical issues on your website and fix them.
- Understand why your competitors are ranking for specific keywords.
- Export the SEO reports in CSV or PDF format.
- Get automatic reports daily, weekly, or monthly.
11. Raven Tools
If you want a dedicated SEO reporting tool, then Raven Tools is the right choice for you. It is popular among marketers and SEO specialists for its white-label feature, where a brand can add its own branding on the reports generated using this tool. With Raven Tools, you can easily compile various SEO metrics of your website into one report.
You can add site audit results, Google Search Console results, backlink profiles, the performance of multiple keywords, and more in a single report. It also allows you to import information directly from Google Sheets, and you can add that data to the reports as well.
Apart from reporting features, Raven Tools also offer features like website audit, backlink tools, rank tracking, competitor research, keyword rank checker, and link-building manager. You can easily grow your business using all of these features of Raven Tools.
What can you do with a Raven Tool SEO Report?
- Monitor the progress of your website
- Improve your marketing strategy
- Share the reports with your client with your brand logo
- Get an overview of your PPC campaigns
- Create custom marketing reports with ease
Worth Reading:
Wrap-Up: Recommended SEO Reporting Tool?
There you have it, my top suggestions for SEO reporting. I have included paid and free SEO reporting tools to offer suitable suggestions to both beginner and professional SEOs. That said, I will recommend always using Search Console and Analytics in some capacity. The data directly comes from Google; therefore, it will significantly benefit you in improving your Google search ranking.
As far as a professional SEO reporting tool is concerned, I suggest basing the selection on your expertise levels. SE Ranking is pretty simple and covers enough SEO matrices to offer you a comprehensive report – fitting for beginners. Likewise, Semrush can be a reliable ally for SEO veterans who need to audit thousands of pages in one go.
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