Semrush Academy Review: Is The Certification Worth It?

Semrush Academy is an online learning platform that provides free, top-notch digital marketing courses. You can find insights and strategies used by experts to enhance your marketing in the digital world. 

The courses on Semrush Academy cover basic to advanced concepts of digital marketing, including SEO, content marketing, SMM, YouTube SEO, eCommerce SEO, etc. Some courses also provide certificates upon completion.

To understand better, let’s take a closer look at Semrush Academy and how you can sign up and enroll in the courses. 

Is Semrush Academy & Certifications Worth It? (Quick Verdict)

For a quick answer, Semrush Academy & certifications are worth it. Whether you’re a beginner or an experienced marketer, the academy comes with plenty of helpful courses to guide you.

Course format	Video Lessons
Course duration	20 mins to 6 hours
Number of instructors	Multiple (7+)
Number of courses	70+
SEO courses	30+
Content marketing courses	10+
Marketing career courses	3
PPC / Sales / SMM	2
Certification	Yes
Pricing	Free

Before we get into all the details of Semrush Academy, here is an exclusive 14-day Semrush free trial offer on the Pro and Guru plans you can claim: 

Semrush Academy Instructors

Semrush Academy has courses created by Industry experts. When I say experts, I mean people like

Brian Dean – CEO of Exploding Topics and the founder of BacklinkO

Nathan Gotch – Author at The SEO Entrepreneur and featured in many prestigious SEO publications.

These are just 2 of the many instructors. You can check the full list here.

Verdict: The instructor base of Semrush Academy is powered by True industry experts who have scaled their ventures to cater to multiple million visitors over the years.

Contents of Semrush Academy (At A Glance)

• Complete knowledge of Search Engine Marketing, including SEO, PPC, and Keyword Research. 
• Newest and most recent SEO techniques and trends;
• How to use Semrush products to assist with your SEM and other digital marketing needs. 

Semrush Academy offers two types of course content: learning modules and “tutorials. 

The tutorials mostly deal with how to use Semrush tools for doing various SEO and digital marketing activities. Learning modules, on the other hand, aim to provide theoretical knowledge related to various marketing methods.

They currently offer more than 36 courses that cover everything from using Google Analytics to Keyword Research to Content marketing.

Verdict: The contents of Semrush Academy cater to every segment of Digital Marketing, from organic search to PPC. No matter where you are in your content marketing journey, there is something for everyone.

Semrush Academy Courses

There are dozens of modules related to various digital marketing domains on Semrush Academy. The modules are categorized into six different categories, as you’ll see below. Let’s take a quick look at all of them: 

#1. Semrush Academy SEO Course

The largest bouquet of courses Semrush Academy offers is for SEO. They have over 20 courses on the topic, all of them packed with information on how to deal with the SEO of your site at various stages. They also incorporate different tools from the SEMRush suite in the course material.

Here is the list of different SEO Courses in the Semrush Academy:

1. Fundamentals of Marketing Analytics by Jeff Sauer
2. GA4 for SEO — How data helps businesses grow by Jeff Sauer
3. Content-Led SEO by Brian Dean
4. How to Boost Lead Generation with SEO by Devesh Khanal and Benji Hyam
5. How to outrank your competition in Local Search
6. Marketing Analysis by Fernando Angulo
7. Local SEO Course by Greg Gifford
8. SEO Fundamentals Course by Greg Gifford
9. Backlink Management Course by Greg Gifford
10. Growing Your SEO Agency with Semrush by Greg Gifford
11. Mobile SEO Course by Greg Gifford
12. How to Get More Customers with Your Small Business Website by Wes McDowell
13. Content Marketing and SEO Fundamentals by Eric Enge
14. Role of Content Course by Eric Enge
15. Technical SEO course with Bastian Grimm
16. On-Page and Technical SEO Course by Semrush Academy
17. Competitive Analysis and Keyword Research Course by Semrush Academy
18. Advanced Competitive Research Practices by Semrush Academy
19. Competitor Analysis by Semrush Academy
20. Audit Your Online Visibility by Semrush Academy
21. Semrush Site Audit Course by Semrush Academy
22. Semrush SEO Toolkit Course by Semrush Academy. 

Check out our take on SEO Tools across various categories:

• Agency Rank Tracking Tools

#2. Semrush Content Marketing Course

Content Marketing is the present and future of marketing, so it’s no surprise that Semrush Academy includes courses related to this topic as well. The courses focus on how to achieve your various marketing goals with the power of content and how to utilize Semrush for content marketing.

Here are the courses offered under the content marketing radar:

1. Fundamentals Of Content Marketing With Ashley Segura
2. How To Write Effective PR and Link Requests By Adam Reimer
3. Content And SEO Agency Playbook Course With Andy Crestodina
4. Mastering Digital PR By Brian Dean
5. Advanced Content Marketing By Brain Dean
6. The Ultimate Guide To Launching A Profitable Small Business. 

#3. Semrush Academy PPC (Pay Per Click) Course

Did you know that 65% of SMBs have a PPC campaign in 2024? Well, now you do!

Semrush Academy offers two courses that aim to teach the basics of PPC and all the tactics required to maximize conversion.

Here are the PPC courses that Semrush Academy offers:

1. PPC Fundamentals Course by Joel Bondorowsky
2. PPC Automation Course by Navah Hopkins. 

#4. Semrush Social Media Marketing Course

With 4.9 billion people on social media platforms globally, it is another essential component of digital marketing strategy. Therefore, it is no surprise that SMM courses are also a part of Semrush Academy.

They offer two courses related to the topic that help the users gain a better understanding of their target audience on social media platforms and how to create a long-term relationship with them.

Here are the SMM courses offered by Semrush academy:

1. Social Media Marketing Crash Course by Janet Machuka;
2. Building a Social Listening Program”. It’s offered by Christina Garnett. 

#5. Semrush Selling On Amazon Course

Sales courses on Semrush Academy

Selling is the lifeblood of any business, and that’s why Semrush Academy includes some courses on the art of selling, too. These courses guide users regarding how to launch products and start selling them on Amazon. Each lesson is approximately an hour long.

Here is the list of sales courses offered by Semrush Academy:

1. How to Start Selling by Robyn Johnson
2. How to Sell on Amazon: The Ultimate Step-by-Step Guide by Robyn Johnson. 

#6. Semrush Course Marketing Career

These courses aim to teach you about aspects related to building a career in the digital marketing field. They train you on topics like optimizing your LinkedIn profile, hiring a digital marketer for your business, and getting hired as a digital marketer by others. Here are the modules included under this category: 

1. Optimizing your LinkedIn Profile with SEO by Heather Jackson
2. How to Hire a Digital Marketer by Eli Schwartz 
3. How to Get Hired as a Digital Marketer by Nathan Gotch. 

Verdict: There are a total of 35+ courses on various digital marketing topics in the Semrush Academy, and I was able to take 6 of them at the time of writing this post. Content-Led SEO by Brian Dean and Backlink Management Course by Greg Gifford were two of them.

Well, I found them to be helpful. However, they were meant for beginner and intermediate audiences. There were some tips that even full-time professionals can make use of. Overall, it was a good spend of time. Worth it

Semrush Certificate and Recognition

The Semrush Academy Certificate is worth it!

At the end of each course, you need to pass a test to verify that you have actually completed all the modules and are skilled enough in each of them.

The test requires you to answer a few multiple-choice questions on topics covered in the course in a time-bound manner. Every course has a different number of questions and different allotted time to answer those questions.

To pass the test, you must score at least 70%. Once you do, you’ll receive your certificate from Semrush Academy bearing your name.

Now, given how strong the brand of Semrush is in the digital marketing field, a certificate from them would obviously do well for your resume. 

Semrush Webinars (Free)

Semrush Webinars is a part of Semrush Academy, where you can attend live and old seminars for absolutely free. All you have to do is register with your name and email address. Then, you will get an invitation email to attend the webinars.

Find all the free Semrush webinars here.

On Semrush Academy, there are 15+ free webinars (45 mins to 1 hour long) available, but the following 5 webinars are my all-time favorites:

• How to Create Content both Google and Humans will love (by Brian Dean and Kyle Byers)
• Generative AI for Digital Marketers (Multiple instructors)
• Local SEO Strategies for Multi-Location Businesses (by Alvaro Ruiz Rochina and John Halfpenny)
• The Ultimate Google Business Profile Playbook (by Jimmy Newson and Ryan Jacobs)
• SEO for New Websites: Start as an Expert (by Crystal Carter and Erich Casagrande)

Pricing of Semrush Academy

Now, this is the best part about it. Semrush Academy is a platform that offers all the courses for Free!

Simply put, you can learn anything you want to learn from their instructors using the courses they have put up on their platform without spending a penny.

Pros and Cons of Semrush Academy

After taking a look at the modules, pricing, and other aspects of Semrush Academy, now it’s time to take a quick look at the pros and cons of this platform. Here they are:

Pros Of Semrush Academy

• Highly qualified and experienced instructors;
• The content is educational, helpful, and informative;
• All courses are beginner-friendly;
• Prepares you for the use of Semrush tools;
• Free of cost learning.

Cons Of Semrush Academy

• The organization of courses is not the best. With dozens of courses, it can be a bit challenging to determine what you should learn first;
• Besides SEO and content marketing, there’s a lack of modules that cover other topics in detail. 

Verdict: The pros outweigh the cons. The decision is pretty for you to make

Who Is It For?

Anyone interested in learning more about how to grow their business through SEO, email marketing, and content marketing can join Semrush Academy. It is also a great choice for anyone wishing to begin a professional career in affiliate marketing, blogging, or digital marketing. 

How To Get Started With Semrush Academy?

Follow these steps to get started with Semrush Academy:

1. Visit the official Semrush Academy portal. Once there, click on “Start Learning”

2. You will be redirected to a window which will have all the courses displayed. Look for the course you want to view and click on “start learning” below it.

3. Now, a pop-up will appear, asking you to “Log in” or “sign up.”

If you’re already a Semrush user, you can sign in with your Semrush account. Otherwise, you can sign up with new credentials.

4. Your account will now be created. You can start taking the lessons.

Some Important SEMRush Resources At Demandsage:

– Read Semrush Review — Is The Tool Worth It?
– Try Semrush Free For 14 Days and decide for yourself.
– Know How Semrush and Ahrefs stand against each other head to head.

Can you get Semrush Training For Free?

Semrush Academy provides you access to the courses and content for free. But if you are looking for one-on-one instruction and personal Semrush training, you won’t get here. 

In 2024, Semrush Black Friday offered a free $300 worth of SEO consultation with the 1-month Semrush Pro plan. Unfortunately, the deal ended on December 3rd, 2024. 

But do not worry; you can still get a 1-hour free consultation by subscribing to the Semrush Pro plan for 3 months. The deal is available for free users or those who are on a free Semrush subscription. 

Semrush Academy Reviews

Semrush has helped hundreds of students globally with their academy. Let’s take a look at what students say about Semrush Academy after taking a certificate from the platform:

1) Nicole Brewer –

“You do not know how Semrush makes life easier for me. Love the academy, too! I just walked into a contract position interview a few weeks ago and blew them away.

I show potential clients strategy issues, SEO, backlinks, and ranking, compared to their competitors, and how I can help. I landed 3 new clients. TY Semrush & Semrush Academy. You have been so worth it!”

2) Ankit Nigam –

“Highly recommend Semrush courses for small to medium business owners or even project managers to be on the same page with the marketing department and have more efficient communications with them.”

3) Casie Gillette –

“The Semrush Academy is a core resource in our team training arsenal. The variety of courses and instructors’ knowledge has been immensely helpful in getting those new to the industry up to speed, and those with additional experience. I love that it stays updated, and there are always new courses to explore. It’s a great asset to our industry!”

As you can see, certified Semrush Academy students had a great learning experience, and they are getting actual results. This showcases how important it is for new and beginner marketers to learn marketing skills. We are lucky that such a piece of learning material is absolutely free.  

Semrush Academy Alternatives

Semrush has many competitors, so it’s not surprising that its Academy initiative also has alternatives available in the market. 

The most popular ones among them are Moz Academy and Ahrefs Academy.

Here’s how Semrush Academy compares to them:

Criteria	Semrush Academy	Moz academy	Ahrefs Academy
Price	Free	Different pricing for each course	Free
Certificate	Yes	Yes	No
Free course	Yes	Yes (Limited)	Yes
Paid Course	No	Yes	No

Verdict: Semrush Academy offers a unique combination of free courses with a certificate. You won’t find both these things together in any of its alternatives, which gives it an edge over the competition. 

Conclusion: Join the Free Semrush Academy to Enhance Your Digital Marketing Skills

Semrush Academy offers a unique opportunity to enhance your digital marketing knowledge for free. With expert-led courses and valuable certifications, it’s an excellent resource for beginners and experienced marketers alike.

No matter if you are just starting out or honing your marketing skills to keep your content updated, Semrush Academy has got something for everyone. 

So why not give it a shot? Sign up for Semrush Academy for free, and who knows – you might just surprise yourself with how much you can learn.

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